10 Filipina-owned local makeup and skin care brands that should be in your kikay kit

Sep 17, 2023 0 comments

It's about time we gave Filipino skincare and beauty the spotlight it deserves! For far too long, it was like our radiant glow was hiding in the shadows, but guess what? We're stepping into the limelight, and it feels amazing!

These local skincare brands by Filipinas for Filipinos are slaying our not only on the global stage but also right here at home. What's even more awesome is that their mission has always been clear: to celebrate and cherish the one-of-a-kind beauty that defines us Filipinos.

And gone are the days when "local" meant "low-quality." These brands are proving that world-class quality and Filipino pride go hand in hand. So, whether you're a skincare enthusiast, a beauty lover, or just someone who appreciates a good pampering session, get ready to discover the magic of Filipino skincare. Trust us; it's a journey you won't want to miss! 


Hypergleam is a remarkable handmade makeup brand with a simple yet powerful mission: to provide accessible, affordable, and high-quality makeup products.

The driving force behind this brand was Miki Liuson's profound love for makeup, which led her to craft her ideal lip gloss formula. This moment of inspiration transformed into a thriving business venture, all while Miki was still a sophomore in college, navigating the challenges of a global pandemic.

Hypergleam also proudly stands as the first in the Philippines to introduce multichrome pigments, adding a captivating color-shifting dimension to makeup looks. In line with contemporary ethical standards, Hypergleam adheres to vegan and cruelty-free principles, ensuring that beauty can be enjoyed without compromising on values.

Hypergleam Must Tries: Hypergleam Hydrating Lip Gloss, Hypergleam Lavender Lather Makeup Tool Cleanser, and Hypergleam Jelly Lip Stain


In 2019, Nina Dizon laid the foundation for a brand that would soon become a sensation. It all started with their iconic Colourtint, which catapulted them into the spotlight. Building on this success, they expanded their product line to include must-have beauty essentials like brow products, highlighters, hair-bleaching sets, and even deodorants.

What truly sets this brand apart is its unwavering commitment to inclusivity, empowerment, and body positivity. These core values resonate deeply with their loyal customers and form the heart of why people adore this brand, in addition to their exceptional products.

Colourette Must Tries: First Base Everyday Skin TintColourglazes, and Coloursnaps

GRWM Cosmetics

GRWM Cosmetics by the visionary Mae Layug, is a brand that puts inclusivity front and center. With a commitment to always hearing their customers' voices, they strive to be a brand that truly represents the diverse tapestry of the Filipino population. That means catering to all Filipinos, regardless of gender, skin type, color, or status.

And here's the icing on the cake: GRWM is proudly cruelty-free and vegan, aligning their values with their products.

This dynamic, locally-grown brand, led by the extraordinary CEO Mae Layug, is shaking up the industry and championing morena beauty like never before. From clever product names to items that empower you to conquer any occasion, GRWM is your go-to for being ready to slay life's important moments.

GRWM Cosmetics Must Tries:  Radiant Skin Luminous FoundationGRWM Cosmetics Browlift, and Lip Contour Retractable Gel Lipliner

Fairy Skin

Fairy Skin, the beloved brand, offers straightforward skincare products suitable for all skin types. Over the years, it has evolved into a formidable empire. Fairy Skin works like a fairy godmother, granting our skincare wishes and bestowing the confidence we seek. 

Fairy Skin isn't just a local beauty brand; it's a viral sensation on social media, celebrated for its accessible yet high-quality skincare offerings. It's not just about boosting beauty for Filipinos. Thanks to it's CEO Kimberly Ponce, it has become a pathway for many to pursue their dreams. Fairy Skin is more than skincare; it's a symbol of aspiration and achievement.

Fairy Skin Must Tries: Premium Tinted SunscreenPremium Brightening SunscreenDerma Facial Set


Clocheflame is a haven for all things beauty, a sanctuary where everyone is welcomed with open arms. With a range of budget-friendly, high-quality products and a unique aesthetic that captivates, Clocheflame lives true to its tagline, "Beauty that lights up," embodies their core values. 

Their commitment to quality and ethical standards shines through in every product they create. In the beauty industry, Clocheflame is more than just a brand; it's a powerful force making waves. At the helm is Arianne Amante, the founder and CEO, alongside her co-founder, Katrina Llegado. Together, they lead the charge in redefining beauty standards. 


What sets Clocheflame apart is its dedication to affordability. Aside from that, the brand also proudly offers paraben-free, cruelty-free cosmetics crafted right in the heart of the Philippines. The brand firmly believes that beauty should be accessible to women from all walks of life, regardless of their background or income level. Their mission is simple: to empower women to look and feel their best without breaking the bank.

Clocheflame Must TriesLip MuseDream Filter, and All Around Flush.

Lucky Beauty

Actress Andrea Brillantes has fulfilled a long-held dream by launching her very own cosmetics brand, Lucky Beauty. Andrea's belief in makeup as a wearable lucky charm serves as the inspiration behind Lucky Beauty. The brand is all about offering makeup products that are not just beautiful but also bring good fortune.

Lucky Beauty takes pride in its clean and thoughtful formulations. All of their products are vegan, cruelty-free, paraben-free, preservative-free, and dermatologist-tested, ensuring they meet the highest standards of quality and safety.

Among the exciting products Lucky Beauty offers are the Serum Concealer and Skin Blur Foundation for a flawless base, glow-enhancing options like the Blush & Lip Cream and Pressed Highlighter, a Dewy Lip Stain, and, of course, Blythe's signature must-have: the Brow Grip. Andrea Brillantes is renowned for her impeccable brows, making the Brow Grip an absolute essential for any beauty enthusiast.

Lucky Beauty Must TriesBlush & Lip CreamBrow Grip, and Dewy Lip Stain.


Issy, the Filipino beauty brand, is all about simplicity, convenience, and inclusivity. Their standout product, the active skin tint, seamlessly merges beauty and skincare, offering a hassle-free solution in a tube. This innovative approach has earned them acclaim in both online retail and physical stores across Metro Manila.

At the helm of this success story is co-founder Jasmine Ang Chua, whose poised demeanor belies the usual chaos associated with running a startup. Her calm and collected approach has been instrumental in propelling Issy to popularity.

Issy Must TriesActive ConcealerIssy Pressed Shadow Single (Matte), and Issy Pressed Shadow Single (Shimmer).

Skin Poem 

As Skin Poem makes its breakthrough in the local beauty and wellness scene, it's essential to recognize the profound influence of its origins on its direction. Skin Poem isn't just a skincare brand; it's an immersive experience that pampers your skin with luxurious creams and serums, each ingredient meticulously selected for its nourishing and rejuvenating properties.

Founder Chin Simpson's journey began with a deeply personal inspiration. She witnessed her brother's agonizing battle with psoriasis, and this experience became the driving force behind her decision to launch Skin Poem. Chin's passion now lies in ensuring that individuals facing similar skin conditions have access to the compassionate care provided by their thoughtfully crafted products. Skin Poem isn't just about skincare; it's a heartfelt mission to make proper care accessible to those who need it most.


Human Nature 

Human Nature has become a trusted name in the Philippines, thanks to its unwavering commitment to promoting natural products. Their makeup line is a testament to this dedication, featuring ingredients straight from nature. Whether it's their creamy lipsticks or straightforward eyeshadow palettes, you can count on them to be crafted with care.

In addition to cosmetics, Human Nature has also ventured into bath and body products, as well as items for home and housekeeping. Anna Maria Wilk, the Co-Founder and President of Gandang Kalikasan Inc, the creators of Human Nature, leads the charge in this mission.

Human Nature Must Tries: Hyaluronic Day Moisturizer and Ceramide Night CreamVitamin C + Hya Calamansi Radiance Serum, and Radiant Grace Night Cream and Sunflower Eye Cream


VMV Hypoallergenics, a globally renowned brand, is a savior for those with sensitive skin. Their makeup products are meticulously crafted to cater to a wide range of skin types, with a special focus on ensuring that skin not only looks radiant and healthy but also feels that way.

Guiding this mission is Laura Verallo de Bertotto, the CEO and creative director of VMV Hypoallergenics. Her leadership and vision have propelled the brand to international acclaim, offering a haven for individuals seeking skincare and makeup solutions that truly care for their skin.


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