Sassa Gurl on becoming the authentic content creator we know

Jun 11, 2022 0 comments

If you spend most of your time on social media, scrolling through the unending videos on Tiktok or probably stalking your favorite vlogger on YouTube and Instagram, there’s a strong chance that you’ve seen at least one of Sassa Gurl’s videos.

From typical everyday scenarios at home to inuman and bardagulan sessions, Pinoy big brother skits, and more, this twenty-five-year-old content creator, also known as Mima, always finds a way to create relatable and relevant content mixed with sass, humor, and authenticity.

Becoming a content creator

Since high school, Sassa’s dream was to be a celebrity comedian. To pursue her dreams of entering showbiz, she studied mass communication in college. After graduating and being introduced to the media world, she ventured into social media and made it the platform leading to her fame. From then on, her audience grew from her comedic and trendy skits that opened lots of opportunities for her.


How Sassa jumps from one era to another

For someone with over 2.9 million followers on Tiktok, it could be challenging to think of new ideas, but Sassa’s creative mind seems boundless. When asked how she managed to create witty and relatable videos she answered, “Most of the monumental memories happened during my teenage years. Iba kasi yung energy ko nung high school iba din nung college. I mean, you're stronger now, but you're more energetic and enthusiastic before. Vinavalue ko talaga yung experience.” Sassa also said that as life goes on, she continuously looks forward to new experiences while also reflecting on how eventful her previous journeys were.



Through her stories and creativity, Sassa was able to have variety in her videos as if she was jumping from one era on to the next. Her content is always evolving. According to her, it is important to test the waters first. And she added, “Pag meron kang content na dun ka nakilala, stick to that idea. But don't stick to a certain content. Kasi mananawa yung audience. Wag ka matatakot humakbang.”

Her take on being political

Among all the rising content creators that we frequently see on social media, Sassa is one of those who dared to hint at some political issues in her videos. “Yes. It’s not ideal. If you’re most concerned about your brand deals or endorsements, it is not advisable na maging political. But, I choose to be political regardless,” she says when asked about her take on whether creators should use their platforms to raise awareness regarding social issues. Although some of her audience had raised their eyebrows, it was a risk that she willingly took because it is her motivation - to speak her truth and educate.

Why she don’t want to be remembered 

After all the laughter and good vibes that Sassa Gurl has shared to the world through her videos, she doesn't want people to remember her as someone huge or life changing. She said, “I don't seek for validation na dapat may nacontribute ako ng sobrang bongga. Atleast nagpakatotoo ako, hindi nagpakatakaw, hindi nanloko ng tao.” At the end of the day, she still has a personal life outside of social media. “Alam mo yon, daily consumption of humor lang ako eh. Kumbaga tatawa ka pero after how many years wala na. It's not something important, just enjoy the moment,” she added.




Her message to the youth regarding the nearing election

On her first voting experience, Sassa admitted that she only knew who to vote for as president and did not know about the other positions. “Magparehistro kayo. Importante kayo. Pero we should start now we should also do something para pagdating ng botohan alam natin ‘yung iboboto natin,” she stated. She encourages the youth to research and use different valid resources to know more about the candidates. According to her, it is also important to have a healthy discussion about the election with friends.

━━ Written By  Janella Samut and Lorecelle Villaroya
━━  Art By Metroscene Mag 


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