Kenn Dayandayan on breaking stereotypes and exploring make-ups

Jul 9, 2022 0 comments



If two years ago, you'll ask a man what his body essentials are, the default answers would be a shaving product, cologne, and that one hair product. It used to be that plain, and it used to be that boring.

Makeup for men has come a long way since you surreptitiously borrowed a dab of your sister’s concealer to cover a zit. Today, you can get cosmetics specifically engineered for a guy’s skin because – guess what? – men get those spots just before a date, too. But if you're a man who still feels skeptical about wearing cosmetics, here's a content creator you should know. 

Meet the revolutionary and radical TikTok influencer, who is paving the way for a more open take on breaking the stigma against men wearing makeup. Kenn Dayandayan (@Kennnito) is a 22-year-old makeup enthusiast who wishes to share more of his craft to let everyone know how to be more confident with themselves.


With his content mostly about makeup tips and GRWMs and a follower count amassing 275,800, he continues to inspire others with his style by bringing everyday self-struggles into something anyone who watches his videos can relate to and learn from. As a dreamer, aspirant, and goal-oriented person, he shared with us who he is behind his videos and how his love for makeup started.


How his love for makeup started



While all of you have been watching his videos, little did you know that his love for makeup started when he was in high school, specifically when he used to be active in performing on stage. As makeup is a vital part of protecting yourself while performing, he mentioned that he familiarized himself with cosmetics and became invested in it and it shows.


Kennnnito, his videos, and his statements


Having the ability to influence others with your passion is something Kennnnito makes video by video. He films his videos like a montage set-up and shoots it clip by clip. “The whole process is just to highlight the steps in a clip that is entertaining and informative.”, he said. 

@kennnnito A little break from the election stress. #mensmakeup ♬ Sway (Sped Up Version) - Michael BublĂ©

We use various products to help enhance ourselves, but when is too much, too much? He advised that “less is more!” When it comes to highlighting yourself through makeup, being familiar with your own features and investing on quality and effective products are the tips he thinks everyone can benefit from and can also save you a lot of time and money. 


He also shared the five essential must-haves he wants everyone to know: skin tints, sunscreen, face mist, lip balm, and loose powder that can be used on an everyday basis to help hydrate and protect your face from impurities.


Stand on the stigma against men using makeup


Isn’t it high time that this stigma needs to be put to rest? Many men feel that makeup will take a toll on their masculinity and will enhance their femininity. Men have been wearing makeup for most recorded history and is and will always be a way of proper grooming. Kennnnito shared his thoughts on this, “Makeup isn’t like a crime that people could throw you off. You just really have to do you!,” he said. 


He also mentioned that confidence is the best way to help eradicate the stigma. Kennnnito is a representation that men can also wear makeup and be inclined with the cosmetic industry without having to be sorry about it.


━━ Written By Sean Steven Gabriel Cruz
━━ Photos By Allen Vill


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